NuraRx Privacy Policy

At NuraRx LLC (“NuraRx,” “we,” “our,” or “us”), protecting your privacy is central to the way we operate. NuraRx provides technology-enabled health and wellness services, including weight management support, GLP-1 medication management, prescription renewal support, health coaching, AI-powered lifestyle guidance, care coordination, and related digital health services.

We understand that health information is deeply personal. Our goal is to give you clear information about what we collect, why we collect it, how we use it, how we protect it, and what choices you have.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our websites, use our member portal, communicate with us, use our AI coaching features, connect third-party health data sources, participate in care or coaching services, or otherwise interact with NuraRx.

This Privacy Policy applies to information collected through:

• NuraRx websites, including joinnurarx.com and related domains or subdomains;
• the NuraRx member portal and digital platform;
• AI-powered coaching, chat, intake, and support tools;
• telehealth, coaching, prescription renewal, and weight management services;
• email, SMS, phone, fax, and other communications with us;
• third-party integrations you choose to connect, such as Oura, Apple Health, Google Health Connect, or similar services; payment, intake, scheduling, onboarding, and customer support workflows.

This Privacy Policy does not replace any separate Notice of Privacy Practices that may apply when NuraRx or its affiliated clinical providers handle Protected Health Information under HIPAA.

1. Who We Are

NuraRx is a digital health and wellness company focused on helping members access weight management support, prescription renewal support, GLP-1 medication management, lifestyle guidance, and ongoing coaching.

Depending on the service you use, your care may involve NuraRx, independent licensed clinicians, affiliated professional entities, contractors, technology vendors, payment processors, pharmacies, laboratory partners, health coaches, or care support partners.

NuraRx LLC
353 Lexington Avenue
4th Floor PMB499
New York, NY 10016
Fax: +1 (888) 593-0201
Privacy Contact: privacy@joinnurarx.com

2. Information We Collect

The information we collect depends on how you interact with NuraRx, what services you use, what permissions you provide, and what information you choose to share.

A. Account and Contact Information

We may collect:

• name;
• email address;
• phone number;
• mailing address;
• date of birth;
• username, account ID, or member ID;
• password or login credentials;
• communication preferences;
• emergency contact information, if provided.

B. Intake, Health, and Wellness Information

When you complete an intake, request prescription support, participate in health coaching, or use our platform, we may collect information such as:

• height, weight, BMI, weight history, and weight goals;
• medical history;
• current and past medications;
• allergies;
• pharmacy information;
• lab results;
• insurance information;
• lifestyle information, including nutrition, exercise, sleep, hydration, and habits;
• symptoms, side effects, and health concerns;
• responses to intake questions;
• clinician notes, care recommendations, and treatment-related communications;
• health coaching goals and progress updates;
• uploaded documents, images, lab reports, insurance cards, or forms.

Some of this information may be considered sensitive personal information, consumer health data, or Protected Health Information depending on the context and applicable law.

C. Prescription, Pharmacy, and Clinical Support Information

If you request prescription-related services, we may collect and process:

• medication refill requests;
• prescription history you provide;
• clinician review information;
• prior authorization information;
• insurance benefit details;
• pharmacy routing information;
• medication shipment or fulfillment details when applicable;
• clinical eligibility information;
• care plan details;
• communications between you and licensed clinicians or support staff.

NuraRx does not guarantee that any medication will be prescribed. Prescription decisions are made by licensed clinicians based on clinical judgment, applicable law, and your health information.

D. Payment and Transaction Information

If you purchase a membership, subscription, intake visit, consultation, prescription renewal service, coaching service, or other paid service, we may collect transaction-related information such as:

• billing name;
• billing address;
• payment method type;
• purchase history;
• subscription plan;
• payment status;
• refund history;
• discounts or promotional codes;
• HSA/FSA payment method status when applicable.

We use third-party payment processors, such as Stripe or other payment platforms, to process payments. NuraRx does not directly store full credit card numbers, debit card numbers, HSA/FSA card numbers, or full payment credentials.

E. AI Coaching and Chat Information

NuraRx may offer AI-powered tools to support general health education, lifestyle guidance, nutrition support, habit formation, onboarding, and member navigation.

When you use AI-powered chat or coaching features, we may collect:

• messages you send;
• questions you ask;
• health goals or preferences you provide;
• responses generated by the AI tool;
• feedback you provide about the experience;
• usage information related to the AI feature.

AI coaching is not a replacement for medical care, diagnosis, or treatment. AI-generated guidance is intended to support education and lifestyle behavior change. Medical decisions should be made with licensed clinicians.

F. Device, App, and Technical Information

When you use our website, portal, or digital tools, we may automatically collect:

• IP address;
• browser type;
• device type;
• operating system;
• device identifiers;
• pages viewed;
• features used;
• time and date of visits;
• referring URLs;
• approximate location based on IP address;
• error logs and diagnostic data;
• cookie and tracking technology data.

G. Communications Information

If you contact us by email, phone, SMS, chat, form submission, fax, social media, or other channels, we may collect:

• your contact details;
• message content;
• call notes;
• support ticket information;
• customer service history;
• preferences, complaints, or feedback;
• records of consent, opt-ins, and opt-outs.

H. Information from Third-Party Integrations

With your permission, NuraRx may allow you to connect health data from third-party services, such as: Oura, Apple Health, Google Health Connect, Whoop, Fitbit, smart scales, wearables, labs, pharmacies, or other connected health tools.

Depending on the integration and your permissions, we may receive data such as:

• weight;
• body composition;
• heart rate;
• sleep duration and quality;
• activity data;
• steps;
• calories burned;
• readiness or recovery scores;
• temperature trends;
• respiratory information;
• menstrual or reproductive health data, if you choose to share it;
• other wellness or biometric data made available by the connected service.

You control whether to connect these services. You may revoke permissions through the third-party service, your device settings, or your NuraRx account settings where available.

3. Apple Health, HealthKit, and Health Data Permissions

If you choose to connect Apple Health or HealthKit, NuraRx will only access the categories of health data you authorize. Apple requires apps that use HealthKit to explain why health data is requested and how it is used.  

NuraRx may use Apple Health data to:

• help you track weight and wellness progress;
• support personalized coaching;
• display trends in your member portal;
• help you monitor habits such as activity, sleep, or weight changes;
• support clinician or coach review when you choose to share that information.

NuraRx will not use Apple Health data for advertising, sell Apple Health data, or share Apple Health data with third parties for marketing purposes.

You may revoke Apple Health permissions at any time in your device settings.

4. Oura, Wearables, and Connected Health Devices

If you choose to connect your Oura account or another wearable device, NuraRx may receive health and wellness data based on your consent and the permissions you approve.

This may include sleep, activity, heart rate, recovery, readiness, temperature, or other wellness information. We use this information to help provide a more personalized coaching and care experience.

You are not required to connect Oura or any wearable device to use NuraRx. If you disconnect an integration, NuraRx may stop receiving new data, but we may retain previously received data as described in this Privacy Policy unless you request deletion and no legal or operational exception applies.

5. How We Use Information

We use information to operate NuraRx, deliver services, support care, improve member experience, and meet legal obligations.

We may use information to:

• create and manage your account;
• verify your identity;
• process intake forms;
• support clinician review;
• support prescription renewal or medication management workflows;
• coordinate pharmacy, lab, or prior authorization support;
• provide health coaching and AI-powered guidance;
• track member progress and goals;
• personalise your experience;
• process payments and subscriptions;
• send service updates, reminders, and administrative messages;
• respond to questions and support requests;
• improve our platform, tools, and workflows;
• analyse usage and performance;
• detect fraud, abuse, or security issues;
• comply with legal, regulatory, tax, accounting, and contractual obligations;
• protect the safety, rights, and security of NuraRx, our members, clinicians, and partners.

6. How We Use Sensitive Health Information

We may collect and use health-related information only as needed to provide the services you request, support your care, improve your experience, comply with law, or as otherwise permitted with your consent.

Sensitive health information may include: medical history, medication history, weight and BMI, lab results, insurance information, symptoms or side effects, clinician notes, wearable data, nutrition, activity, and sleep data, AI coaching conversations related to health goals.

We do not sell your sensitive health information.

We do not use your health information to make advertising decisions about you unless permitted by law and only with any required consent.

7. HIPAA and Relationship to Protected Health Information

Some information collected by NuraRx or affiliated clinical providers may be considered Protected Health Information under the Health Insurance Portability and Accountability Act of 1996 and related regulations, known as HIPAA.

When NuraRx or an affiliated provider acts as a covered entity or business associate under HIPAA, your Protected Health Information may be governed by a separate Notice of Privacy Practices. That notice explains how Protected Health Information may be used and disclosed for treatment, payment, healthcare operations, and other legally permitted purposes.

This Privacy Policy applies to information that is not governed by HIPAA or to information collected when NuraRx acts in a capacity other than as a HIPAA-covered healthcare provider or business associate.

If there is a conflict between this Privacy Policy and an applicable HIPAA Notice of Privacy Practices regarding Protected Health Information, the HIPAA Notice of Privacy Practices will control.

8. How We Share Information

We may share information only as described in this Privacy Policy, with your consent, or as permitted or required by law.

A. Licensed Clinicians and Clinical Partners

We may share information with licensed clinicians, medical groups, pharmacies, labs, prior authorization partners, care coordinators, or other clinical partners involved in reviewing, supporting, or delivering your requested services.

B. Service Providers

We may share information with service providers who help us operate NuraRx, including: cloud hosting providers, database and infrastructure providers, payment processors, customer support tools, email and SMS platforms, analytics providers, security vendors, identity verification providers, AI technology providers, telehealth technology vendors, pharmacy and lab partners, document storage tools, scheduling platforms, business operations vendors.

These providers are only permitted to use information as needed to provide services to NuraRx and must protect information consistent with contractual, legal, and security obligations.

C. Payment Processors

We may share transaction information with payment processors to process payments, refunds, subscriptions, failed payment notices, HSA/FSA card transactions, and fraud prevention.

D. Third-Party Integrations You Choose

If you connect a third-party service, such as Oura, Apple Health, Google Health Connect, or another wearable or health app, information may be shared between NuraRx and that service based on your permissions.

E. Legal and Safety Reasons

We may disclose information if we believe it is necessary to: comply with applicable law, respond to legal process, protect our rights, privacy, safety, or property, protect members, clinicians, employees, or the public, investigate fraud, misuse, or security incidents, enforce our Terms of Service.

F. Business Transactions

If NuraRx is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction, subject to applicable law.

G. De-Identified or Aggregated Information

We may use or share de-identified, anonymized, or aggregated information for analytics, research, quality improvement, product development, reporting, or business purposes. This information is not intended to identify you.

9. What We Do Not Sell

NuraRx does not sell your personal health information. NuraRx does not sell text messaging opt-in consent data. NuraRx does not sell Apple Health, Oura, wearable, or connected health data.

NuraRx does not share your health data with third-party advertisers for their independent marketing purposes.

If our practices change, we will update this Privacy Policy and obtain any consent required by law.

10. SMS and Text Messaging

If you provide your phone number, you may receive text messages from NuraRx related to account setup, intake reminders, appointment reminders, payment updates, membership updates, care navigation, prescription or refill support, customer support, marketing messages, if you consent.

Message and data rates may apply. Message frequency may vary. You may opt out of SMS messages by replying STOP. You may request help by replying HELP.

NuraRx does not share or sell SMS opt-in consent data with third parties or affiliates for marketing or promotional purposes.

Even if you opt out of marketing texts, we may still send important account, safety, care-related, or transactional messages where permitted by law.

11. Cookies and Tracking Technologies

NuraRx may use cookies, pixels, web beacons, session analytics, and similar technologies to: operate our website, remember preferences, support login and account security, measure website performance, understand how visitors use our site, improve user experience, measure marketing performance, detect fraud or security issues.

Some cookies are necessary for the site to function. Others may be used for analytics or advertising, depending on your preferences and applicable law.

You can manage cookies through your browser settings. Disabling cookies may affect some features of the site or member portal. Where required, NuraRx will provide cookie controls or consent options.

12. Online Advertising and Analytics

NuraRx may use analytics and advertising tools to understand website traffic, improve marketing, and measure campaign performance.

These tools may collect information such as: pages visited, links clicked, device type, browser type, IP address, approximate location, referral source, ad campaign interactions.

We do not use sensitive health information from your clinical intake, wearable integrations, Apple Health, Oura, AI coaching, or member portal for third-party advertising.

You may be able to opt out of certain interest-based advertising through browser settings, platform settings, or privacy preference tools such as Global Privacy Control where required by law.

13. Data Security

We use administrative, technical, and physical safeguards designed to protect your information.

These safeguards may include: encryption in transit, access controls, role-based permissions, audit logs, secure cloud infrastructure, vendor security reviews, multi-factor authentication where appropriate, employee and contractor confidentiality obligations, data minimization practices, monitoring for suspicious activity.

No system is completely secure. We cannot guarantee that unauthorized access, hacking, data loss, or security incidents will never occur. If we identify a security incident involving your information, we will respond in accordance with applicable law.

14. Data Retention

We retain information only as long as reasonably necessary to provide services, operate our business, comply with legal obligations, resolve disputes, enforce agreements, maintain security, and meet clinical, accounting, tax, regulatory, or contractual requirements.

Retention periods may vary depending on: the type of information, whether the information is health-related, whether the information is part of a clinical record, your account status, legal or regulatory requirements, payment and tax obligations, security and fraud prevention needs.

If you request deletion, we will delete or de-identify information unless we are required or permitted to keep it.

15. Your Privacy Choices

Depending on where you live and the type of information involved, you may have the right to: access your information, correct inaccurate information, delete certain information, receive a copy of your information, withdraw consent, opt out of certain marketing communications, opt out of certain targeted advertising, limit certain uses of sensitive personal information, appeal a privacy rights decision, request information about how your data is collected, used, and shared.

You may update some account information directly through your NuraRx account.

To submit a privacy request, contact us at: [Insert privacy email]. We may need to verify your identity before completing your request.

16. Health Data Rights and Consumer Health Data

Some states have laws that provide additional rights related to consumer health data. These laws may apply to certain health-related information that is not covered by HIPAA.

Consumer health data may include: weight and BMI, health goals, health conditions, symptoms, medications, lab results, reproductive or hormonal health information, sleep, activity, heart rate, or wearable data, nutrition or lifestyle information, health coaching information, information related to seeking or receiving health services.

NuraRx may collect consumer health data when you use our services, complete an intake, connect a wearable, use AI coaching, request prescription support, or communicate with us.

We collect and use consumer health data to provide the services you request, personalize your experience, support coaching and care coordination, improve our services, and comply with applicable law.

We do not sell consumer health data.

We only share consumer health data as needed to provide requested services, with your consent, with service providers, with clinical partners, as required by law, or as otherwise described in this Privacy Policy.

You may request access, correction, deletion, or withdrawal of consent by contacting us.

17. State-Specific Privacy Rights

Residents of certain states, including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Washington, Nevada, and other states with enhanced privacy laws, may have additional rights.

These rights may include: the right to know what personal information we collect, the right to access personal information, the right to correct inaccurate information, the right to delete personal information, the right to receive a portable copy of information, the right to opt out of targeted advertising, the right to opt out of the sale or sharing of personal information, the right to limit certain uses of sensitive personal information, the right to appeal a denied request, the right not to be discriminated against for exercising privacy rights.

NuraRx does not sell your personal information or health data.

If we deny your privacy request, you may appeal by contacting us with the subject line Privacy Appeal.

We will respond to verified privacy requests within the timeframe required by applicable law.

18. California Privacy Notice

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, may provide you with additional rights.

Categories of Personal Information We May Collect: identifiers (name, email, phone, IP, mailing address), commercial information (purchases, subscriptions), internet activity, geolocation, sensitive personal information (account credentials, health data, insurance), professional information, and inferences.

Purposes for Collection: provide services, process payments, support care, manage accounts, respond to inquiries, improve services, secure platform, comply with law, conduct analytics, send communications.

Sale or Sharing: NuraRx does not sell personal information. NuraRx does not sell or share sensitive health information for cross-context behavioral advertising.

Sensitive Personal Information: We use sensitive personal information only as reasonably necessary to provide services.

California Rights: request to know, access, correct, delete, or receive a copy of personal information.

19. Children and Minors

NuraRx services are intended for adults who are at least 18 years old. We do not knowingly collect personal information from children under 18. If we learn that a minor has created an account, we will take steps to delete the information.

20. Third-Party Websites and Services

Our website or platform may include links to third-party websites, services, payment tools, pharmacies, labs, wearable platforms, scheduling tools, or other resources. We are not responsible for the privacy practices of third-party services.

21. International Users

NuraRx is intended for use by individuals located in the United States. If you access NuraRx from outside the US, your information may be processed in the United States, where privacy laws may differ.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we may notify you by posting an updated version, sending an email, or placing a notice in the member portal.

23. Contact Us

For questions about this Privacy Policy, your personal information, privacy choices, or data rights, contact us at:

NuraRx LLC
353 Lexington Avenue
4th Floor PMB499
New York, NY 10016
Fax: +1 (888) 593-0201
Email: privacy@joinnurarx.com